Thursday, May 06, 2010

Students La Salle Universitat Ramon Llull, Barcelona, visit WSJE Brussels

Last year undergraduate students from the La Salle Universitat Ramon Llull, Barcelona, visit the offices of The Wall Street Journal Europe in Brussels as a result of a collaboration between La Salle Professor Brian McGarry and The WSJE Future Leadership Institute.

John Miller, a Wall Street Journal journalist, spoke to the group explaining about the WSJE policy towards journalism, Europe, politics and the consequences of a Belgian train crash.

I am in contac with students every day now, and I strongly believe in a complete review of the product lifecycle of a business newspaper such as ours. Instead of marketing from the past to the present (heavily bombarding the 50 year old CEO/CFO/COO, lightly or not at all touching the 22 year old student), it would be interesting to do the complete reverse and start from the young to the old. From the digital natives, the twenty somethings, to the digital immigrants, the forty somethings.

Sunday, May 02, 2010

The Wall Street Journal Europe Future Leadership Institute is seeking Innovation Board Members

Goal of The Wall Street Journal Europe Future Leadership Institute is to create programs bringing the world of university and industry together, supporting and driving knowledge exchange between both worlds. Today the Institute features 3 kind of programs:
1. Seminars
2. Joint-Seminars
3. Networking Tables
The programs are both physical and on-line (not all aspects are digital yet).

To support the above The Wall Street Journal Europe Future Leadership Institute will create an "Innovation Board". The Innovation Board will be an advisory board. Goal of the board is to support, re-think, organize, re-organize the Institute in such a way that it becomes a world renowned knowledge exchange agent. Selected members will not be paid, but will have the opportunity to enter the highly profiled WSJE Future Leadership Institute environment both in print as well as online.

For more info on The Wall Street Journal Europe Future Leadership Institute, go to www.wsje-flp.com

If you are interested to become member of the "Innovation Board" send your cv as well as your initial thoughts about the above to gert.vanmol@dowjones.com