Concepticide

So many managementtheories, so many managementconcepts. A Dutch PhD, Stefan Heusinkveld (2005) invented the word 'concepticide' to illustrate the risk of loosing valuable management knowledge by jumping from one concept to another. Managers tend to listen to guru's, consultants, agents, evangelists, colleagues and professors in search of the best possible management concept to help understand their business. Bringing management concepts to the market however has become a profitable business on its own. The concepts are marketed aggressively. There is no doubt that there is something valuable in every new born concept, helas by constantly switching concepts, a lot of knowledge becomes obsolete in the mind of the manager. A concept has a lifespan no longer than any other fashionable object. According to the research of the PhD managers are not capable of systematically enlarging their management knowledge base. Instead of building, layer upon layer, a formidable management 'knowledge castle', managers tend to reinvent the wheel over and over again... allowing mistakes to resurface, or rediscovering knowledge already available from the past.