"To survive in the Conceptual Age -the society of creators and empathizers, of pattern recognizers and meaning makers- people must examine what they're doing to earn a living and ask themselves 3 questions:1. Can someome overseas do it cheaper ?
2. Can a computer do it faster ?
3. Is what I'm offering in demand in an age of abundance ?
Mere survival today depends on being able to do something that overseas knowledge workers can't do cheaper, that powerful computers can't do faster, and that satisfies one of the non-material, transcendent desires of an abundant age."
(Pink, 2005, 51)
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