Thursday, February 22, 2007

New StyleJournal soon to be released

I had a day off. Children have their semester break this week in Belgium. In Flanders we call it the 'Crocus Holiday' because of the crocus popping up in the gardens. A while ago I asked the printer who is printing the magazines and stickers for The Wall Street Journal if it would be possible to visit his printplant with my boys during day time once. Today was the day. We were lucky because all the machines were in full operation. The printplant became a gigantic theater for Vic and Bob. The boys conjured up a smile on the face of the personnel. I'd like the boys to see how many people are behind a magazine or a newspaper. They shouldn't take a printproduct or any other product for granted.

Unexpectedly the printer started binding the new issue of StyleJournal a day earlier as programmed, so we saw the first magazines come of the binding unit. While speaking to the operator of the machine I suddenly saw the boys intensely looking at a certain page in the magazine. Pure joy.
All the magazines will be send to our 10 printplants around Europe as of tomorrow, to be inserted in The Wall Street Journal newspaper issue Friday 02-03-2007.

StyleJournal is published 4 times a year as a free insert in the European edition of The Wall Street Journal newspaper. The spring issue features Roger Federer on the cover. Other articles involve Roman Abramovich, owner of football club Chelsea; John Tavolta and his 707; Chris Bangle, BMW group's design chief; and a collection of sports watches I can't afford.