Thursday, July 26, 2007
Business, Belts and Borders
I am rewriting a program for The Wall Street Journal Europe, can't disclose too much about it now, but it kind of consists of a lot of copies going to ca 320 top hotels throughout Europe every day. I am struggling with some concepts based on the characteristics of high profile frequent travelers or at least I am searching for ways to integrate him/her in a program that would make some sense to high profile advertisers. In my mind there is one element that always comes back when I think about business travellers, ie. "belts". You can't go on a journey without being belted to your transportation vehicle. Smart ideas about business travelers in general are always welcome.