IMPACTROOM for managers, marketeers and mothers*: The Cloud Car

Tuesday, August 02, 2011

The Cloud Car

The app landscape is getting a new playground: the car industry.
More and more car brands are launching apps to become social (BMW, Toyota, Ford ...), mainly driven by alternate modes of transportation that customers are looking at. Connectivity, convergence and media should keep the customers happy and in the car. On short-term opportunities apps in mobile phones with car control, entertainment and communication systems are the most logical market, where after years of security and system trials, the roll-out has started :
BMW has invested $100 million in BMW iVentures, where the first investment is a startup called MyCityWay. Other connected car projects, like Toyota Friends and Ford’s American Journey are ongoing. Long-term opportunities for car brands will have a stronger impact on the mobility topic in general, as also the connected trains are moving forward with several new projects in 2011-2012, where they all try to keep us on the move, happy and connected.

by Marc Van Steyvoort, Guest Author http://www.mediaconversations.be/

About Impactroom

Impactroom is a personal research blog on life, leadership and management issues by Gert Van Mol.

Gert Van Mol founded The Wall Street Journal Europe Future Leadership Institute (later to become 'The Future Leadership Institute') as well as The International Student Senate. He is also Non-Executive Director EU Policy at OLPC (One Laptop Per Child). Between 2011 and 2013 he was CEO of the TV station Life!tv. In 2013 he became CEO of Skyview, an Amsterdam company installing permanent Giant Ferris Wheels in top tier European cities. In 2015 he was asked to execute the Chapter 11 (WCO) conditions of www.foto.com for the Belgian court of Nivelles.

About the Impactroom idea

Impactroom evolves around questions such as: What is the difference between a manager and a leader ? Should we read expensive managementguru books or just pass them around as gifts ? Are excellent male managers better fathers ? Why are managers spending more time with their colleagues than with their own family ?

About the 'Mothers*' in the title of this blog? Mothers are managers by nature, although they don't see it that way most of the time. Important lessons are to be learned from women with children. They are the future topmanagers.

Copyright all texts and pictures @ Gert Van Mol unless otherwise stated.