IMPACTROOM for managers, marketeers and mothers*: "Gotta have it" products

Friday, August 24, 2007

"Gotta have it" products

To make money, a business must generate products that demand attention -ones so compelling that they push the consumer's "gotta have it" button, rather than the one marked "hmmm, that's nice."
To get such products, foster a corporate culture where right-brained visionaries feel safe suggesting "gotta have it" ideas. Then only after giving your enthusiasts a respectful hearing should you ask the necessary left-brained questions. (Robert A. Lutz, former President and Vice Chairman Chrysler Corporation)

About Impactroom

Impactroom is a personal research blog on life, leadership and management issues by Gert Van Mol.

Gert Van Mol founded The Wall Street Journal Europe Future Leadership Institute (later to become 'The Future Leadership Institute') as well as The International Student Senate. He is also Non-Executive Director EU Policy at OLPC (One Laptop Per Child). Between 2011 and 2013 he was CEO of the TV station Life!tv. In 2013 he became CEO of Skyview, an Amsterdam company installing permanent Giant Ferris Wheels in top tier European cities. In 2015 he was asked to execute the Chapter 11 (WCO) conditions of www.foto.com for the Belgian court of Nivelles.

About the Impactroom idea

Impactroom evolves around questions such as: What is the difference between a manager and a leader ? Should we read expensive managementguru books or just pass them around as gifts ? Are excellent male managers better fathers ? Why are managers spending more time with their colleagues than with their own family ?

About the 'Mothers*' in the title of this blog? Mothers are managers by nature, although they don't see it that way most of the time. Important lessons are to be learned from women with children. They are the future topmanagers.

Copyright all texts and pictures @ Gert Van Mol unless otherwise stated.