Friday, August 24, 2007

"Gotta have it" products

To make money, a business must generate products that demand attention -ones so compelling that they push the consumer's "gotta have it" button, rather than the one marked "hmmm, that's nice."
To get such products, foster a corporate culture where right-brained visionaries feel safe suggesting "gotta have it" ideas. Then only after giving your enthusiasts a respectful hearing should you ask the necessary left-brained questions. (Robert A. Lutz, former President and Vice Chairman Chrysler Corporation)