The 7 Winning DowJones Principles

1. Make It Personal - all commit to make DowJones one of the world's most respected, admired and financially successful companies
2. Commit to the Virtuous Circle - excellent journalism, business and people are mutually reinforcing drivers of success
3. Live our Values - quality, integrity and independence, everywhere and always
4. Build Value - for our customers, shareholders and employees
5. Constantly Innovate - content, products, technology and business processes; purposeful change and smart risk-taking
6. Build Top Talent - attract, develop, motivate and retain the best, diverse talent; insist on teamwork; abhor silos
7. Get Results, Now - commit to action and results