January 18, 2008: WHU Otto Beisheim School of Management, Valendar, Germany. The student body organizes their Campus for Finance. At the event I meet an MBA student from Said Business School Oxford University, Sebastian Wilde. He explains to me that the students at Oxford Business School organize a yearly
Private Equity Forum in April. He invites me to collaborate with the WSJE Future Leadership Institute. I end up sponsoring the event with copies and attention in my daily educational box in the newspaper. It is for the first time I see the box work like it was intended to work. In the upper part of the box I can highlight a seminar that perfectly fits the goal of the WSJE Future Leadership Institute, i.e. bridging university and industry, and in the below part I can publish the logo of Vlerick Business School as supporters of our Future Leadership Program. The box looks great.
About the event: Again I am so fortunate to be able to attend such events. My blood itches in my veins when I see students put together a quality event. It reminds me of my days at University. The audience (275) could listen to some very good speakers in the Nelson Mandela Lecture Hall, one of them Khaled Said, son of Mr. Said who gave his name to the Oxford Business School. There were only 2 sponsors, Deloitte and The Wall Street Journal Europe, both of which received a sufficient amount of attention and exposure. All details were being taken care of. The synergy between the WSJE brand and the Said Business School brand is so obvious when you look back at this event.
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