Today one of the Access MBA tours landed in the Stanhope hotel in Brussels. When I visited their event I noticed two gentlemen representing the Louvain School of Management, an upcoming business school based at the University Catholic de Louvain (UCL)(not to be mistaken with the Catholic University of Leuven, KULeuven).
I also noticed the Louvain School of Management with a big stand at the European Business Summit in Brussels a few weeks ago. They are clearly on the move.
Tonight I met one gentleman of this business school at a coffee table, exhausted from an afternoon filled with interviews. He clearly thought I was another MBA candidate, waiting to be interviewed. But when I told him I actually worked for The Wall Street Journal Europe, and that I came to support a partner, his face lit up like a flare.
"The Wall Street Journal Europe ??", he asked.
"Yes", I responded.
“Sir”, he said, “The Wall Street Journal Europe is the best business newspaper I know. I am a subscriber since I don’t know when, probably since 1989 I think."
The man turned out to be Professor Charles P. Van Wymeersch, Professor of Accounting and Finance at The University of Namur, part of the UCL.
He told me the following things about his love and fascination for WSJE:
- He reads the the paper every day, that is ....when he receives it. He lives in Namur, Belgium, and sometimes he gets the newspaper only after 2 or 3 days, thanks to the 'efficient' Belgian postal system. But still then he loves to catch up with the business news because of the particular WSJE angle.
- The compact format is a big plus.
- He likes WSJE because we have longer articles that tend to dig deeper than articles in other papers.
- FT he finds 'irrelevant' when you have read WSJE.